Client
Trot
Deliverables
Brand Strategy
Visual Identity
Motion Identity
Creative Team
Hamza Ouaziz
Featured Awards
Trot is a pioneering tech company in the equine industry, providing advanced and integrated solutions for both horses and riders, from enthusiastic and amateur individuals to seasoned professionals and clubs.
Trot is committed to being your trusted partner in your equestrian journey. Trot aims to play a regulatory role and align its business operations with government standards driven by a dedication to fill a crucial gap in the equine industry.
Motion Principles:
To ensure a consistent motion across all platforms and mediums, I developed principles upon which we built all the animations.
Precise:
Tech solutions are Trot's main product, delivering accurate and reliable technological solutions for the equine industry is a priority.
This is reflected in our motion branding as deliberate and precise movement, a machine line easing that is characterized by a strong easing that ends smoothly in place.
Tech solutions are Trot's main product, delivering accurate and reliable technological solutions for the equine industry is a priority.
This is reflected in our motion branding as deliberate and precise movement, a machine line easing that is characterized by a strong easing that ends smoothly in place.
Dynamic:
Trot acknowledges the ever-evolving nature of the equine industry and the need to adapt and innovate to play a regulatory role in the market.
We communicate this through interactive and morphing transitions, elements interact and support each other, never overlapping or masking with one another. This makes use of the dynamism of Trot's logo and makes the content engaging and consistent throughout all mediums.
Trot acknowledges the ever-evolving nature of the equine industry and the need to adapt and innovate to play a regulatory role in the market.
We communicate this through interactive and morphing transitions, elements interact and support each other, never overlapping or masking with one another. This makes use of the dynamism of Trot's logo and makes the content engaging and consistent throughout all mediums.
The Trot Logo Animation:
The Trot logo animation made based on the motion principle we determined 'precise' and 'dynamic', brings life to the symbol and a sense of energy and movement, animated in 2 stages to create anticipation and generate interest in the brand. Versatile to be used in both Arabic and Latin.
The Trot Animated Typography:
To further ensure consistency of how Trot is presented, help reinforce brand recognition and familiarity and to enhance the visual appeal of the brand's content, it is important to determine how text moves.
Since the brand is both presented in Arabic and Latin, it is important to find a universal type of animation that would stay true to the brand's essence while keeping the language limitation in mind.
The Trot Design System:
A modular minimalist layout to ensure the design is clean, feels trustworthy and easy to understand, inspired from the logo's shape and construct, using T-shaped sections to establish a clear framework for all content.
The Trot Intro & Outro:
Intro:
The logo animation also serves as the opening sequence for all video content, appearing during the first footage and animating out just before the next footage.
The logo animation also serves as the opening sequence for all video content, appearing during the first footage and animating out just before the next footage.
Outro:
The same animation is used as the outro for all video content, but with a solid background covering the entire screen.
The same animation is used as the outro for all video content, but with a solid background covering the entire screen.
