Maradd — Brand Identity
Maradd is a brand that resells high-quality backpacks designed for frequent travelers, adventure seekers who challenge themselves every day, and remote workers in need of functional, stylish gear. The name "Maradd" means "going back home" or "returning to places you love," reflecting the brand's connection to journeys that bring you back to familiar, cherished destinations.
The Challenge:
The challenge was to bridge the brand's name with its mission. We needed to create a brand identity that captured the essence of "returning home" or "places you love," evoking a sense of belonging while appealing to those drawn to exploration. This concept had to resonate with both adventure enthusiasts and remote workers, building an emotional connection with Maradd’s audience.
The Solution:
We created a brand identity that reflects Maradd's journey-focused ethos, using earthy, nature-inspired colors to evoke destinations that resonate with travelers. The logo and graphic elements incorporate pathways and trails, symbolizing exploration and the idea of returning to meaningful places. This cohesive branding allows Maradd to connect with its audience on a deeper level, offering them not just backpacks, but companions for their journeys back to places they hold dear.
Layout Design:
We created a clean, grid-based layout for Maradd that reflects the brand’s values of simplicity, reliability, and functionality. This versatile structure allows Maradd to adapt content across various platforms while maintaining a cohesive look. The minimalistic design aligns with the brand’s commitment to quality and straightforwardness, keeping the focus on key messages for an adventure-driven audience. This layout ensures Maradd’s identity is consistently clear, professional, and impactful, resonating with their core values.
