Client
INNOVATEX GAMING EVENT 2024 - IGE
Innovatex Gaming Event "IGE" unites gamers, influencers, and developers from Oman in a thrilling experience.
Participants can engage in intense competitions, gain insights from top gaming influencers, and unleash creativity in a game design hackathon.
With high stakes matches, exploration of the latest gaming trends, and collaboration on innovative game concepts, the event caters to a wide range of interests within the gaming community.
The event features three dynamic sections designed to cater to all aspects of the gaming community:
1. Competitions:
Thrilling tournaments provide a platform for gamers to showcase their skills and compete for top honors across various popular games.
2. Event:
Sessions with leading gaming influencers offer insights into the latest trends, career advice, and predictions on future developments in the industry
3. Hackathon:
A creative challenge where developers and designers collaborate to create innovative game prototypes, providing exposure and feedback from industry experts.
Motion Principles:
Motion Principles are guidelines that govern the movement of visual elements in motion design. In the context of motion for brands, these principles established from the brand’s personality and values ensure greater consistency, and memorability and enhance storytelling.
Progress:
Innovatex Gaming Event (IGE) is the first of its kind in Oman and aims to position itself as innovative and future oriented. This is presented in our motion brand as the gradual reveal of visual elements and the constant continuous movement.
Energy:
IGE is an event that encapsulates multiple activities, activities that are all high in energy and excitement. To communicate this through motion, we set a strong acceleration at the beginning of the movement smoothly ending in a gradual deceleration as the element sets in place.
Animation:
Consistent motion style and speed are essential to the brand’s consistency.
To achieve this, we implemented a uniform 80/8 ratio characterized by a strong ease in and a gentle ease out.
Consistent motion style and speed are essential to the brand’s consistency.
To achieve this, we implemented a uniform 80/8 ratio characterized by a strong ease in and a gentle ease out.
The IGE Intro & Outro:
Intro:
The logo animation also serves as the opening sequence for all video content, accompanied with the animated pattern of the relevant section of the event, revealing the footage, before the logo itself is animated out using the same pattern.
The logo animation also serves as the opening sequence for all video content, accompanied with the animated pattern of the relevant section of the event, revealing the footage, before the logo itself is animated out using the same pattern.
Outro:
The same animation is used as the outro for all video content, but with a solid background covering the entire screen.
The same animation is used as the outro for all video content, but with a solid background covering the entire screen.
The IGE Animated Patterns:
We designed a unique pattern for each section of the event to distinguish them during the communication and marketing phase.
Each pattern was designed to align seamlessly with the theme of its respective section, ensuring it fits its mood, tone of voice and energy.
Each pattern received its own looped animation, to further develop its uniqueness. In addition, dynamic transitions were created for video content across all social media platforms, as well as animations for OOH panels.
Each pattern received its own looped animation, to further develop its uniqueness. In addition, dynamic transitions were created for video content across all social media platforms, as well as animations for OOH panels.
The IGE Animated Social Media Posts:
For social media posts, we incorporated the same animated patterns directly into the posts, ensuring each section received its own distinct identity.
These animations added movement and character to the content, making the posts more engaging and instantly recognizable.
These animations added movement and character to the content, making the posts more engaging and instantly recognizable.
